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For dog breeders

Pedigrees, litters and puppy buyers, in one place.

Pedigree Standard gives dog breeders a branded website and one dashboard for your dogs, pedigrees, litters, health records, waitlist and puppy buyers.

Juniper

Registered · Female

Aster

Sire · Generation 1

Marlow

Dam · Generation 1

Fen

Sire’s sire

Wren

Sire’s dam

Ridge

Dam’s sire

Thistle

Dam’s dam

From pedigree to puppy going home

Pedigrees that go back generations
Read four generations on one page, link sires and dams from your own records or another kennel’s, and trial a pairing to see the pedigree and inbreeding figure before you breed.
A website that’s yours
Publish on your own address in a colour theme you choose. Your dogs, available puppies and litters appear from your records, so there is nothing to type twice.
Litters, start to finish
Keep a breeding calendar with due dates, then follow each litter from planned to placed on one dashboard.
Waitlist, applications and reservations
Publish an application form, keep a waitlist, see who has a reservation on which puppy, and record the deposits and payments you receive.
Buyers who stay in the loop
Send messages from reusable templates, keep a timeline for every contact, and give each buyer a private page showing what you choose to share.
Health and genetics you can see
Keep vaccinations, tests and clearances for every dog, see what is due, and record your own genetic results to see what they say about a litter.
Shows and titles
Record entries and results, track points and majors, and see what each dog still needs for a title under the rules you write down.
Bring your records with you
Import dogs, health records and contacts from a spreadsheet or an existing website, check every row first, and download your records whenever you like.
Try it with your own dogs
Create your site in a few minutes, then add your first dog when you are ready.
Pedigree Standard